Nissan Dealer Website Package

Redefine the customer's online experience and maximize your dealership's performance.

Every Nissan Dealer Website includes these industry-leading features and benefits:

Mobile-First Responsive Website

Nissan Dealer Websites are built using fully responsive technology so your content looks great on any device (desktop, tablet or smartphone).


Capture and leverage shopper interests on individual dealer websites to deliver a personalized shopping experience, unique to each shopper. Use data from,,, or a variety of other destinations to surface the right vehicle. Recommend vehicles based on what you have in stock, identify purchase likelihood of a shopper, and find known DMS customers (CDK DMS only) to deliver individual messaging to customers.

Connected Store

Empower your customers to start the buying process online and finish in the dealership. Support customers' buying experiences and address questions such as, "Can I afford this vehicle?" and "Am I getting the best deal?"; build loyalty while saving your customers time, answering questions and helping them start the transaction process with online retailing — all in the comfort of their own homes.

SEO Essentials

Make your business easily discoverable for shoppers who are looking for you with Search Engine Optimization (SEO). "Organic Search” traffic from Search Engine results are a primary point of discovery for car and service shoppers. In addition to optimizing service, parts and accessories pages – your responsive site is also optimized on your Vehicle Search Results (VSR) pages to get in-market shoppers engaged with your inventory more quickly. The Nissan Program also includes expert SEO service that includes regular updates to maximize visibility for keyword searches applicable to your business which are tracked so you see the impact.

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Dealer Support Services Team

The Dealer Support Services team assures you will be able to connect with a digital subject matter expert who will execute on the most important requests for your dealerships.

Audience Insights & Analytics

Get real data and intelligent insight, which will help you make more strategic business decisions based on how your customers engage with the website, car models and creative.

Digital Marketing Expertise

Leverage the industry's largest team of Digital Consultants to develop and execute a winning strategy, with the marketing expertise of an Account Advocate, the specialists that support CDK ProCare Service, and your Nissan Digital Marketing Consultant.